"If you don't play Pokemon Go, you probably feel like you're in the middle of a Demon Headmaster novel right now. Everyone you know is enchanted with this weird new social phenomenon, which is spreading with astonishing speed. You go to work and everyone is into it. You come home and your spouse has it too. Surely something sinister is afoot? Surely it's part of some kind of plot to take over the entire country?"
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